Brand identity
2022—2025
  1. JUJU jewelry coming soon
  2. Parit atelier
  3. Nuself
  4. Stone Sokolniki coming soon


YULIAWAVE
2023—2025
  1. Rebranding
  2. Parfum
  3. Daily Life Line
  4. Ekonika
  5. Follow me to
  6. The snake's eyes


Shooting and layouts 
2023—2025
  1. Ai capsule
  2. Identity SS’25
  3. Leather
  4. New Year's gifts 
  5. Marcela
  6. CHER
  7. Paris FW’24
  8. Office
  9. Daily routine


Elle magazine
2017—2022
  1. Covers
  2. Fake news
  3. Layout 
  4. Set design


Personal projects 
  1. Advertising collages
  2. Controforma




Info
  • A multidisciplinary art director with a refined minimalist aesthetic, uniting fashion, digital, branding, and advertising visual strategy

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Ai capsule



The first cruise collection from the YULIAWAVE brand, created in collaboration with artificial intelligence, is an experimental move: archival models and the brand’s DNA were uploaded into a neural network and then edited by the brand’s designer. The algorithms enrich the brand’s visual codes with fresh stylistic narratives, while the architecture and tailoring remain masterfully constructed according to the brand’s aesthetic canon.

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           Dir/DOP: chernukhafilms
           1AC: @mr.liuone
           Art director: @le___s
           Style: @lilyasimonyan
           Producer: @nadiosa.kulkova
           Makeup: @farizarodriguez
           Hair: @abramovich_hd
           Set: @tatianamelnikova
           Gaffer: @strog1
           Light: @gl.dmy @smashed.tv
           VFX: @egor_eko_scotty
           Talents: @ilarissssssss @linananananaa